Pay Per Click (PPC) is
a buzzword among new marketers, and becoming sensation specially after the
pandemic. As per the news reports, PPC will be the advertising trend until
2026, due to quarantine, gaps and opportunities. Marketers came up with this
prediction using data from 2014-2019. Let’s understand it and see how it works.
PPC is a model of
internet marketing in which advertisers pay a fee each time one of their ads is
clicked. Through PPC you buy visits to your site, rather than earning them
organically.
In Search engine
advertising, advertisers bid for ad placement on Search engines like Google,
Bing as sponsored links. This link appears when someone searches on a keyword
that is related to their business offering.
Marketers are now
turning towards the PPC advertising on social media, such ads show up on the
targeted audience’s news feed even when they don’t search for any specific
keywords. It shows up due to their interest in the product and analyzed through
the previous search history.
When done correctly
PPC bears fruits of profit and sometimes rewarded by Google. It’s always
recommended to hire an expert, as it’s critical to understand the bidding
process for a beginner or non-marketer.
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