How To Determine Value of A Link?

Link building is the most important part of Search Engine Optimization SEO. It helps to build and improve the domain authority of your website. Being an SEO agency , today we will talk about the process of identifying a valuable link source so that all your backlinks contribute a certain value to your website.

 

But first, let’s learn about the process of link building.

How To Build Links?

It’s a manual process of looking for inbound link opportunities on other websites that either match your niche or help your niche.

At the same time, the website should have good domain authority, in other words, the domain authority of the website where you are putting the link of your website should have higher domain authority than yours. 

You can place your website links in the following ways

●    A directory listing

●    Profile page

●    Sponsorship link

●    Partner link

●    Guest post

How Do Backlinks Add Value To Domain Authority?

Every SEO agency , says Backlinks add value to domain authority, and you think how what’s the process behind it. Let me tell you how search engines crawl these links and associate your website with that website, which results in the improved trust factor of your website eventually that affects the ranks of your website over time.

 

So if you place your link to a good website obviously there are positive impacts on the trust factor. And if most of the websites there you placed your link have lower domain authority, there will be a negative effect on the trust factor, but don’t worry it’s not going to harm your rank that much, it may possible that you find the difficulty to rank higher, but demotion in rank is too rare. That’s why it’s recommended to find a valuable resource.

 

I think now it will be easy for you to determine whether or not a link is valuable. Let me make it a little bit easier and share the exact process. Here are 6 things to analyze

Look At The Content of Website

The first and foremost thing you should do when the link for the website of your niche, is to look at the content and data of the website. Seek the answer to the following questions.

●    Do that content and data impress you?

●    Does it somewhere relate to your offerings?

●    Does it help people to turn towards your offering?

Spend some time browsing the website. Look at pages in different sections and a handful of random blog posts.

Once you get yes for every question, it means the site is good to go. After getting a check over content and data the other things you should look at are

The Accessible And Friendliness of Website

Is the website you are looking to place your link accessible easily, and mobile friendly?

 If the website isn’t mobile-friendly or isn’t easy to navigate or has lots of error pages, the value of a link from that site will suffer. However, web design and development of that is responsible for this, still, it makes the difference.

The Target Audience Must be Similar

In the checklist audience also get a place. The website should have the same or similar target audience base as your own website has. And will happen when the industry will be the same. A link on a website that isn’t related will look fishy to the search engines.

Also, keep in mind what the original purpose of a link is; to drive traffic to your website. If the target audience is off, you won’t get any traffic from the link.

Determine The Type Of Link With Companies Intent To Let You Link Your Website

Some inbound link opportunities truly are no strings attached. The website owner wants to build up its own credibility and is willing to link out to great sites (like yours!) in order to achieve this. However, some website owners are looking for something in return. It might be money, which would be considered a paid link. In this instance, the link should be followed to comply with Google’s policies regarding paid links. This link won’t help SEO, but it might still be worthwhile for traffic purposes. The website also might be looking for a link on your website. Only link to their website if it truly makes sense to do so. If it doesn’t, it will be viewed as a link exchange, also against Google’s Webmaster Guidelines.

Other Links That Website Is Pointing To

Who else is this website linking out to? Are they other good, reputable websites? Or does it appear that they’ll link to anyone without much of an approval process? Stay away from the latter.

 

 

The Return You Get Over Time

If it’s something as easy as submitting information to be listed in a reputable, industry directory that’s a no brainer. But if they’re looking for a more substantial time commitment, consider the time vs. return of achieving the link. As your website ages and you gain more natural links over time, you might not need the link and your time might be spent better elsewhere, like writing great content for your own website.

 

Yes, inbound links are important but it’s much more important to protect your website and brand and only pursue the links that will really make a difference. The key to link building today is to focus not on the number of inbound links, but rather on the quality of inbound links.